Luxury Brand Management MA (Amsterdam)
1 Year Full-Time | September Start

The learning and teaching philosophy is to promote independent and critical thinking. You will be enabled to develop the skills and confidence to design, execute and write an original piece of empirically informed research.

You will learn to understand the importance of mapping research methodologies against research questions. Discussion is also an important part of the learning process and you will be encouraged to develop your communication skills by taking an active part in seminars, including undertaking any pre-reading required. There are opportunities for visits and discussions with industry practitioners through the live industry project.

The dissertation module provides an opportunity for you to put learning into practice by designing, executing and writing up an original piece of research on a topic negotiated between you and your dissertation supervisor.

Assessment is based on coursework; this includes presentations, portfolios, reports and case studies, giving you multiple methods to show your understanding of the course material.

Programme Workload:

The expected student workload for this programme is approximately 1800 hours over 12 months (September - September).

For full module information, please see the 'Modules Overview' tab below.

MA Luxury Brand Management Learning Outcomes:

• Demonstrate at an advanced level, an informed understanding of a range of brand management theories through research as they relate to work-based practices within the luxury goods industry.
• Show a clear understanding of luxury brand management and studies within the context of the global luxury goods sector through self-direction.
• Evidence a comprehensive understanding of process particular the luxury goods industry through case study analysis.
• Apply critical knowledge of luxury branding in relation to advertising, marketing strategies and product positioning.
• Employ research methods and demonstrate at an advanced level a critical and creative engagement with various theoretical and work-based perspectives within the luxury goods industries.
• Evidence an ability to collect and synthesise data in relation to creative working/management positions within the luxury brand management.
• Evidence an ability to engage and develop in-group relationships and engage in problem-solving. Articulate the focus and detail of design value in a variety of situations to both specialist and non-specialist audiences.
• Apply real commercial/social value in the organisational context of your work.
• Develop the ability to apply professional and ethical approaches to understanding and resolving complex work-based problems and challenges, including working with ambiguity. Showing an appreciation of multicultural learning, teaching and working environments and be sensitive to cultural difference.
• Evidence the ability to apply curiosity, plus sophisticated critical, practical, and communication skills in a wide range of different contexts relating to luxury brand management and corporate social responsibility.
• Apply a range of skills which are commensurate with the attributes of postgraduate scholarship, maximising students’ employability on completion of the programme. Articulate your contribution in context to employability.
• Operate as a reflective practitioner.
• Engage with professional groups, communities of practice and academic groups.

Newcastle Business School is part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain the double accreditation. Founded in 1916, AACSB International is the longest serving global accrediting body for business schools that offer undergraduate, Masters, and doctoral degrees in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading during the last Research Excellence Framework (2014).

You will be taught by tutors whose wealth of practitioner and research expertise adds to the richness of the delivery of the course. Their expertise, combined with their on-going active research, will provide an excellent foundation for your learning.

As part of your course experience, you will be taught by academic staff from both Newcastle Business School (Northumbria university) and Amsterdam School of International Business (AMSIB – the Business Faculty within Amsterdam University of Applied Sciences).

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research.

Our use of lecture capture software will help you revise challenging material. You will have remote access to the University Library, which achieves some of the highest levels of student satisfaction in the UK and has held the Cabinet Office accreditation for Customer Service Excellence since 2010. It has excellent digital resources with over 100 databases for independent learning as well as half a million electronic books.

As a master’s student you’ll develop your research skills to a new, higher level. Your research supervisor will help you submit a proposal for your 15,000-word dissertation or your master’s consultancy project. We’ll support you in the development and completion of the dissertation/project.

If you decide on a master’s consultancy project you’ll be expected to show a deep understanding of the issues that are involved in the client brief. It’ll be essential to undertake primary and desk research combined with reading and reflection.

Throughout your course you’ll be an active participant in the on-going research agenda that’s at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on engaging in up-to-date enquiry-based learning

The programme focuses on developing practical and employer-facing competencies, particularly through the ‘live project’ module. You will also gain from a range of entrepreneurial management skills embedded in all modules.

The programme encourages development of the entrepreneurial behaviours, necessary to be a manager in the luxury brand industry.  These behaviours include setting the clear goals that you need to succeed with your career. You will learn to become global luxury brand managers, who are critical and independent thinkers and not afraid to ask the big and challenging questions.

The programme is designed to increase employability skills. We do so by ensuring that you are gaining the kind of practical knowledge that can be applied to the world of work.

There is the opportunity throughout the programme for you to apply your knowledge to workplace situations, via the luxury brand project where you will develop practical applications to complex and unpredictable problems.