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BA (Hons) Fashion Design and Marketing at Northumbria offers you the opportunity to creatively explore fashion design, products and promotion for future markets.

You will develop creative, intellectual and practical skills while exploring fashion, not only from an aesthetic and technical understanding of garment design and construction, but also through an understanding of products, lifestyle and culture that surrounds us. You’ll gain an understanding of, trend analysis and prediction, craftsmanship, functionality and technological aspects of design work together to create fashion products. You will also gain an understanding of concepts and the creative market place, alongside lifestyle aspiration, the consumer and brand values.

  

This four-year sandwich course nurtures innovative designers by integrating design practice, knowledge and skills within a studio rich environment. Applying your creative skills through industry based live projects and work placements, you will gain the specialist professional, cultural, ethical and commercial skills to prepare you for a career in the diverse and vibrant fashion industry.

 

Northumbria University is ranked 11th in Design & Crafts in the UK (Guardian University League Tables 2022).

 

"95% of students said the course is intellectually stimulating" (National Student Survey, 2020)

 

"97% of students said the course has provided them with opportunities to explore ideas or concepts in depth" (National Student Survey, 2020)

 

BA (Hons) Fashion Design and Marketing at Northumbria offers you the opportunity to creatively explore fashion design, products and promotion for future markets.

You will develop creative, intellectual and practical skills while exploring fashion, not only from an aesthetic and technical understanding of garment design and construction, but also through an understanding of products, lifestyle and culture that surrounds us. You’ll gain an understanding of, trend analysis and prediction, craftsmanship, functionality and technological aspects of design work together to create fashion products. You will also gain an understanding of concepts and the creative market place, alongside lifestyle aspiration, the consumer and brand values.

  

This four-year sandwich course nurtures innovative designers by integrating design practice, knowledge and skills within a studio rich environment. Applying your creative skills through industry based live projects and work placements, you will gain the specialist professional, cultural, ethical and commercial skills to prepare you for a career in the diverse and vibrant fashion industry.

 

Northumbria University is ranked 11th in Design & Crafts in the UK (Guardian University League Tables 2022).

 

"95% of students said the course is intellectually stimulating" (National Student Survey, 2020)

 

"97% of students said the course has provided them with opportunities to explore ideas or concepts in depth" (National Student Survey, 2020)

 

Course Information

UCAS Code
W231

Level of Study
Undergraduate

Mode of Study
4 years with placement

Department
Northumbria School of Design

Location
City Campus, Northumbria University

City
Newcastle

Start
September 2023

Fee Information

Module Information

Student Work / Fashion Design & Marketing

Watch the project showreels of recent graduates Holly Wright and Amelia Jackson.

Instagram / Fashion Design and Marketing

Follow our Instagram page and keep up to date with everything that is going on with Fashion Design and Marketing at Northumbria.

News / Fashion at Northumbria

Find out what our students and staff are taking part in and achieving across the department.

Fashion Design and Marketing BA (Hons) / Digital Portfolio Guide

A portfolio is a great way of expressing your personality, demonstrating your creativity and sharing your inspirations. Find out more about portfolio guidelines.

Degree Shows / REVEAL

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Degree Shows / Graduate Fashion Week

During your studies you may be offered the chance to showcase your work at Graduate Fashion Week in London. Showing at Graduate Fashion Week is a great opportunity to network with potential employers.

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Book an Open Day / Experience Fashion Design and Marketing BA (Hons)

Visit an Open Day to get an insight into what it's like to study Fashion Design and Marketing. Speak to staff and students from the course and get a tour of the facilities.

Entry Requirements Entry Requirements Modules Overview Fees, Funding  and Scholarships How to Apply Apply Now

Entry Requirements 2022/23

Standard Entry

120 UCAS Tariff points

From a combination of acceptable Level 3 qualifications which may include: A-level, T Level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.

Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator

Subject Requirements:

There are no specific subject requirements for this course.

GCSE Requirements:

Applicants will need Maths and English Language at minimum grade 4/C, or an equivalent.

Additional Requirements:

A portfolio of creative design work is required. Get advice on preparing your portfolio here: www.northumbria.ac.uk/study-at-northumbria/coming-to-northumbria/portfolios-and-auditions

International Qualifications:

We welcome applicants with a range of qualifications which may not match those shown above.

If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry

English Language Requirements:

International applicants should have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications

For further admissions guidance and requirements, please visit www.northumbria.ac.uk/admissionsguidance Please review this information before submitting your application.

Entry Requirements 2023/24

Standard Entry

120 UCAS Tariff points

From a combination of acceptable Level 3 qualifications which may include: A-level, T Level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.

Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator

Subject Requirements:

There are no specific subject requirements for this course.

GCSE Requirements:

Applicants will need Maths and English Language at minimum grade 4/C, or an equivalent.

Additional Requirements:

A portfolio of creative design work is required. Get advice on preparing your portfolio here: www.northumbria.ac.uk/study-at-northumbria/coming-to-northumbria/portfolios-and-auditions

International Qualifications:

We welcome applicants with a range of qualifications which may not match those shown above.

If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry

English Language Requirements:

International applicants should have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications

For further admissions guidance and requirements, please visit www.northumbria.ac.uk/admissionsguidance Please review this information before submitting your application.

Fees and Funding 2022/23 Entry

UK Fee in Year 1: £9,250

* The maximum tuition fee that we are permitted to charge for UK students is set by government. Tuition fees may increase in each subsequent academic year of your course, these are subject to government regulations and in line with inflation.


EU Fee in Year 1: £16,500

International Fee in Year 1: £16,500

 

Click here for UK, EU and International scholarship, fees, and funding information.

ADDITIONAL COSTS

During your 4 years on the programme you will incur additional costs for art & design materials, fabrics, research trips (optional and mandatory), books and printing costs. From years 1-3, these costs will vary according to the individual’s needs, but you will need to budget for a minimum of 2-3 x A3 sketchbooks per year, 1 A3 presentation folder/portfolio for assessment submission, consumable drawing and presentation materials (see equipment list), sewing equipment such as the sewing pack supplied by university at cost price – approx. £30), calico for toiles, paper and fabric scissors, pins, etc. (approx. £50+), any additional fabrics/trims over what is already provided for project work by the university (variable costs according to individual requirements). There are subsidised optional day study trips (subject to Covid-19) that may incur minimal personal costs eg meals, entry to museums (approx.. £10), etc. There are also optional student-funded international study visits, which vary in cost according to destination. In final year you will need to purchase fabrics/yarns/trims for your Final Major Project. Costs will vary according to individual needs. You may also incur exhibition costs for your final show such as travel, accommodation, etc. It is recommended that you purchase a portable hard drive(s) to back up your digital work (approx. £ 50) as well as a personal SD card for digital cameras (approx. £10).

Fees and Funding 2023/24 Entry

UK Fee in Year 1*: £9,250

* The maximum tuition fee that we are permitted to charge for UK students is set by government. Tuition fees may increase in each subsequent academic year of your course, these are subject to government regulations and in line with inflation.



EU Fee in Year 1: £17,500


International Fee in Year 1: £17,500


Scholarships for 23/24 have not yet been announced.  For information on scholarships awarded in 22/23, please see the main Funding Pages.


ADDITIONAL COSTS

TBC

If you’d like to receive the latest updates from Northumbria about our courses, events, finance & funding then enter your details below.

* At Northumbria we are strongly committed to protecting the privacy of personal data. To view the University’s Privacy Notice please click here

How to Apply

Please use the Apply Now button at the top of this page to submit your application.

Certain applications may need to be submitted via an external application system, such as UCAS, Lawcabs or DfE Apply.

The Apply Now button will redirect you to the relevant website if this is the case.

You can find further application advice, such as what to include in your application and what happens after you apply, on our Admissions Hub Admissions | Northumbria University



Modules Overview 2022/23

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

Year one Year two Year three Year four

Year one

FA4001 -

Fashion Marketing and Contemporary Design Influences (Core,20 Credits)

Fashion Marketing and Contemporary Design Influences is a theoretical module comprising of two components, Fashion Marketing (50%), and Contemporary Design Influences (50%). You will explore some of the principal theoretical approaches to fashion marketing, equipping you with the tools to critically analyse its operation in the fashion industry. You will also be introduced to the cultural history of fashion from historical to contemporary times providing you the foundation to understand how fashion is traditionally produced, circulated and consumed.

In the component of Fashion Marketing, you will learn basic marketing concepts, principles, theories and techniques with particular reference to the fashion environment in which they will practice. You will be introduced to how organisations analyse and segment markets and learn to take a wide range of marketing decisions in light of changing environments.

In the component of Contemporary Design Influences, you will learn the history of fashion through various socio-cultural, political, economical influences. You will learn the etymology of fashion and the ways in which fashion has changed throughout history. You will be introduced to why and how styles have changed, trends have been formulated through key historical events and figures.

Through this module, you will learn to be independent, to carry out individual study through empirical research and to formulate ideas and articulate the subject through a marketing portfolio and essay writing.

More information

FA4002 -

Fashion Illustration & Trend Research (Core,40 Credits)

In this Fashion Illustration & Trend Research module you will learn essential intellectual, creative and technical skills to prepare you for working in the fashion industry. You will be introduced to the fundamentals of Trend Forecasting in the Fashion industry, a highly creative and inspirational field grounded in the practicalities of the business by a team of experienced, specialist tutors. Through fashion research and the exploration of trend and market analysis, you will explore your own creative concepts in order to produce a directional Fashion Forecasting package communicated through illustrative, photographic and graphic practices. Through observation and practical exercises, you will learn fashion- related visual communication skills by exploring different types of hand-rendered and digital drawing, for a range of purposes using a variety of media techniques and experimentation.

To prepare you for the rigours of Higher Education study, you will engage in a series tasks in preparation to guide your own learning, evaluate your own progress, and build your confidence and capabilities, independently and as a part of a team. You will take part in the following projects and activities:

Induction project.

This project initially introduces you to the content and structure of the Fashion Design & Marketing programme and the learning environment and processes of the School and University. This short period of ‘orientation’ then develops into a (non-assessed) ‘ice- breaker’ group project where, working to a creative ‘theme’, you learn to work collegiately in a team, to collectively discuss your ideas and take the negotiate outcome into a final product. This part of the module will require you to find a suitable learning environment to enable you to work in a small group, (Both VLE & Studio)

Fashion Illustration & Trend

The second project revolves around understanding how the Trend Forecasting industry underpins fashion design and market research. You will be encouraged to develop your skills in concept generation by creatively interpreting market intelligence to produce your own directional trend package. You will explore the formal elements of design (colour, texture, pattern, shape, detail, etc.) and learn skills in photography, drawing and illustration, trend research, research and design development, creative writing and graphic presentation.

More information

FA4003 -

Fashion Practice and Promotion (Core,60 Credits)

Fashion Design Practice and Promotion is a yearlong 60 credit module that introduces you to the professional standards of contemporary fashion design practice.

In your creative environments (studio and VLE) you will learn practical skills and theories that will give you the abilities, techniques and skills to create 2D sketchbooks, 3D fashion product and a promotional product (e.g. brand look book, fashion magazine, fashion film). You will learn how fashion is communicated from concept to final product through fashion research and design development and developing your practical and technical skills in; drawing, pattern cutting, fitting, toile development and sewing construction.

You will be introduced to the essential practical skills in a technical programme delivered in our specialist workshops (studio and VLE) to learn appropriate health and safety regulations and procedures. You will learn elementary methodologies and processes in pattern cutting and through demonstrations, garment construction and sewing techniques to manufacture a basic block. As you progress to a creative garment project, you will evidence your independent judgement in your ability to generate and explore ideas through experimental pattern cutting techniques for fashion outcomes. You will also be introduced to a range of fabrications and also given guidance on how to handle and manage cloth.

You will work to promote your fashion product outcomes in a creative way. To enable you to undertake this promotional aspect of the module, you will learn how to use Digital SLR cameras to produce contemporary fashion photography and/or film. You will also learn digital image editing and creative publishing techniques to underpin your knowledge and understanding of visual literacy skills. You will learn how brands use imagery, typography and photography to convey their company brand values and products, and you will be able to apply this knowledge to begin to develop your own aesthetics and design awareness in your promotional work.

Through staff support and guidance in the module, you will learn how to work both independently and collaboratively, be able to identify and redefine problems, and to focus on solutions that are both relevant and creative.

More information

YB5001 -

Academic Language Skills for Design (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

Year two

FA5002 -

Fashion: Concept to Product (Second Year) (Core,40 Credits)

Fashion; Concept to Product is a 40 credit module that offers you the opportunity to further develop your professional and creative skills and techniques in preparation for your Industrial Placement year. Building on your prior learning from your Level 4 modules, you will be supported to explore contemporary and historical topics to inform your concepts and you will create both 2D and 3D fashion products. This module follows industry practice; from research that informs your concept, to idea development, to creating your 2D and 3D products, to understanding the visual communication in order to promote your artefact. The work completed in this module forms the content of your digital portfolio for your industrial work placement interviews.

You will be encouraged to be curious, imaginative and empathetic in developing your ideas, employing an aesthetic and intelligent approach to creating products. Learning to use a variety of media to develop your individual creative ‘handwriting’ will enable you to effectively communicate your concepts and outcomes, evidencing all the elements essential to fashion design aesthetics. You will further improve your visual literacy skills through the use of creative photography and digital imaging software as a research tool, observing, recording, and developing conceptual photographic projects and generating contemporary publications with visual narrative to promote your concepts and products.
You will be given the opportunity to work both in a VLE and in the design studios and workshops, to refine your portfolio skills and acquire more advanced technical skills in pattern cutting, moulage, garment construction, photography and promotion. By learning to work more independently, evaluating and challenging your ideas, you will develop a professional approach to study and be prepared for industrial placement.

More information

FA5016 -

Industrial Placement (Core,120 Credits)

This Industrial Placement module offers you the opportunity to complete a placement/s in the fashion industry, gaining experience in one or more placements. This opportunity affords you a broad insight into how industry operates, its differing market levels and consumer profiles. Being part of a team in a Fashion Company means a greater understanding of design processes; product development and range planning, price points, production processes and lead times. Through your industrial work experience, you potentially gain an understanding of the importance of comparative product analysis; brand image, packaging and labelling, traditional/digital retail, marketing and promotion. By undertaking placement(s), you develop a greater awareness of fashion, contemporary culture and trends, and to be able to advance your visual and verbal communication skills. The experience of applying your academic studies in a real work environment will help you to develop a confident and professional attitude and to make informed decisions about your future fashion career. In the Industrial Placement module you will keep a digital diary of your learning and professional experience; documenting your new skills and knowledge acquired from your Placement(s).

During this 12-month period you are expected to complete a minimum requirement in industry. The weeks can run consecutively or as a series of individual placements throughout the year. If you are unable to complete or secure an industrial work placement an alternative industry-focused placement brief will be set.

More information

FA5022 -

Consumer Behaviour and Fashion Trends (Core,20 Credits)

You will develop a critical understanding of the key social, political, theoretical and practical work-based considerations relating to contemporary fashion design and the broader fashion industry to support your development as a responsible creative in a challenging professional environment.

You will gain important tools to join the fashion or broader creative industry with a clear vision of the processes involved in undertaking a student internship or study abroad. Lectures and seminars in consumer behaviour and the fashion industry will enhance your cultural awareness in relation to fashion design and marketing and related critical theory.

More information

YB5001 -

Academic Language Skills for Design (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

Year three

FA5006 -

Fashion Futures (Core,40 Credits)

Fashion Futures is a 40 credit module in which you will use the skills you acquired during your Industrial Placement year to investigate the more challenging aspects of fashion product and promotion concepts; researching and analysing consumer trends that will affect design direction and future markets. You will apply this knowledge to your research, developing your ideas and employing an aesthetic and intellectual approach to creating and promoting contemporary fashion design solutions. In your studio-based practice you will learn advanced technical skills to enable you to produce professional 2D and 3D fashion design product solutions underpinned by cultural and ethical awareness, and creative versus commercial viability.

You will work to advance your technical skills in pattern cutting, moulage, garment construction, illustration, styling photography typography and graphic layout. In this module you will be able to focus on areas of design such as menswear, womenswear, sportswear, lingerie, or trend publications to create innovative, contemporary fashion garments or products. You may have the opportunity to work on live projects with industry, both as part of a team and individually, gaining experience of managing research, design development and promotional briefs with a professional and confident approach to presentation. Your ability to interpret contemporary media will play an important role in the promotion of your product. This learning will be take place in the studios, workshops and VLE environments.

This Fashion Futures module is designed to give you the knowledge and understanding to support decision-making with regards to your individual direction of study in Level 6.

More information

FA5016 -

Industrial Placement (Core,120 Credits)

This Industrial Placement module offers you the opportunity to complete a placement/s in the fashion industry, gaining experience in one or more placements. This opportunity affords you a broad insight into how industry operates, its differing market levels and consumer profiles. Being part of a team in a Fashion Company means a greater understanding of design processes; product development and range planning, price points, production processes and lead times. Through your industrial work experience, you potentially gain an understanding of the importance of comparative product analysis; brand image, packaging and labelling, traditional/digital retail, marketing and promotion. By undertaking placement(s), you develop a greater awareness of fashion, contemporary culture and trends, and to be able to advance your visual and verbal communication skills. The experience of applying your academic studies in a real work environment will help you to develop a confident and professional attitude and to make informed decisions about your future fashion career. In the Industrial Placement module you will keep a digital diary of your learning and professional experience; documenting your new skills and knowledge acquired from your Placement(s).

During this 12-month period you are expected to complete a minimum requirement in industry. The weeks can run consecutively or as a series of individual placements throughout the year. If you are unable to complete or secure an industrial work placement an alternative industry-focused placement brief will be set.

More information

MK9518 -

Market Research Methods and Enterprise (Core,20 Credits)

This module is designed to provide fashion students with an introduction to marketing research and how research results can be used to develop strategies and inform fashion enterprise.

The module will cover the following themes:

• Purpose and role of marketing research in the fashion industry: understanding the importance of marketing research as an instrument to better understand customer’s needs and wants, and specifically how fashion industries use marketing research to inform their marketing strategies (price, products, distribution, promotion etc)

• Use of primary and secondary data: introduction to the different types of data (qualitative/quantitative), their advantages and disadvantages and how they can be collected and analysed by fashion businesses.

• Reporting and use of research findings: understanding how research findings can be reported and interpreted and how they can be used to develop a fashion marketing strategy.

• Environmental analysis: understanding the importance of environmental analysis, including an investigation of a range of tools and approaches that can be used to understand the micro-and macro- environment as well as the competitive environment of a business.

• Organisational structure and risks: Explain the main forms of organisation/business structure, their main advantages/ disadvantages and how to assess and manage the associated business risks.

• Create a structured business report: explain the role and use of business reports in enterprise and introduce the basics of developing a business report that brings together research findings and environmental analysis to propose a marketing plan for a fashion business.

More information

YB5001 -

Academic Language Skills for Design (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

Year four

FA6001 -

Final Major Project Research Report (Core,20 Credits)

Final Major Project Research Report is an enquiry-based theoretical module, which supports and informs the development of your professional practical Final Major Project (FMP). The learning and teaching strategy for this module helps you to identify and frame an appropriate discussion question, and to independently source and critically engage with sophisticated research materials, theories and debates appropriate to exploring your chosen topic.

The subject matter for this module is dependent upon your specialism for your FMP, but staff with years of research expertise will support you to define and plan your research, reflect on the findings and, through the academic writing of the report, project directional conclusions that support and enhance the development of your practical project work.

The skills covered will include:
? Writing and justifying your FMP proposal; defining your project objectives.
? Planning a schedule of research through primary and secondary sources.
? Carrying out primary research.
? Critically appraising your source materials and findings.
? Undertaking a piece of academic writing and academic conventions of writing (e.g. referencing, presenting an argument, plagiarism).

You will build on your learning in this module to enable you to undertake the Marketing Plan (a component of FA6003 Final Major Project Realisation) in semester 2. Together, these two documents demonstrate your ability to plan, organise and manage effective research in order to produce a fashion marketing strategy which launches your FMP product/service into a real-world fashion scenario.

More information

FA6002 -

Final Major Project: Exploration (Core,40 Credits)

Final Major Project: EXPLORATION provides a framework for exploring a range of approaches to design for future or specialist markets. During this module you will define a fashion concept and undertake a body of research underpinning your major project proposal, allowing you the opportunity to explore and develop creative design practice. This body of research will enable you to make and illustrate your ideas through garments/collections, products, publications and aims to promote these through cutting-edge graphics and photography in Semester 2. You will deploy techniques of enquiry, analysis and synthesis aiming to build relationships between ideas and challenge orthodox approaches through creative enquiry. You are encouraged to seek industrial collaboration/sponsorship if this is desirable and appropriate.

Advanced skills are taught to support the individual nature of your concept proposal, for example; advanced pattern cutting, technical garment construction and contour. Development of your intermediate skills in the area of creative textiles will expand your knowledge base and level of critical enquiry. This is supported through workshops enabling you to experiment in specialist areas such as; silk-screen and digital print, surface design, photography for print, embellishment and knit. The options are available with a team of dedicated technicians and academic staff.

Fashion design and trends are observed from a wide range of sources developing aesthetic awareness and the understanding of your practice within a cultural and commercial context. You will be encouraged to work autonomously and think independently in the observation, generation and development of ideas. The module will encourage all aspects of visual research skills taking a distinctive and experimental approach demonstrated through drawing, design development, sampling and prototypes.
This work will culminate in a professional Portfolio outcome.

More information

FA6003 -

Final Major Project: Realisation (Core,60 Credits)

Final Major Project: REALISATION enables you to consolidate and extend your intellectual and creative skills through a self-directed final major project. Applying research generated in your Semester 1 modules, you will design, make and promote your concept through garments, collections, products and publications. Your skills will be applied to promoting your concept using a wide range of visual media from print to photography and film. This work will be underpinned by an understanding of your practice within a cultural and commercial context, enhanced with specialist practical skills and evidenced through the creation of your individual design portfolio. This Final Major Project enables the synthesis of acquired knowledge, skills and expertise into a body of work encouraging you to relate your personal practice to contemporary society, culture and commerce. This comprehensive body of work will culminate in a final presentation..

Using your creative, contextual and market research generated in Semester 1, you will produce a Marketing Plan which justifies, documents and evaluates the work of your Final Major Project. This report offers an objective account of the design process, a validation of the proposed design solution and an understanding of the fashion marketing planning process applied to a real fashion-marketing scenario.

The specialist skills selected in Semester 1 will continue to support the individual nature of your concept proposal, giving you the opportunity to further develop your ideas and proficiencies towards your FMP outcomes.

You will create a professional portfolio of design, illustration, photography, graphic promotion and brand development. Guidance is provided in building a personal portfolio through independent research and analysis of contemporary fashion design development to specific product area, illustration and media techniques and style. Industry-facing collaborations, competitions and Final Major Project work are compiled with the aim of presenting you as a creative designer who is able to visually communicate concepts and final designs to a highly professional standard.

More information

YB5001 -

Academic Language Skills for Design (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

Modules Overview 2023/24

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

Year one Year two Year three Year four

Year one

FA4001 -

Fashion Marketing and Contemporary Design Influences (Core,20 Credits)

Fashion Marketing and Contemporary Design Influences is a theoretical module comprising of two components, Fashion Marketing (50%), and Contemporary Design Influences (50%). You will explore some of the principal theoretical approaches to fashion marketing, equipping you with the tools to critically analyse its operation in the fashion industry. You will also be introduced to the cultural history of fashion from historical to contemporary times providing you the foundation to understand how fashion is traditionally produced, circulated and consumed.

In the component of Fashion Marketing, you will learn basic marketing concepts, principles, theories and techniques with particular reference to the fashion environment in which they will practice. You will be introduced to how organisations analyse and segment markets and learn to take a wide range of marketing decisions in light of changing environments.

In the component of Contemporary Design Influences, you will learn the history of fashion through various socio-cultural, political, economical influences. You will learn the etymology of fashion and the ways in which fashion has changed throughout history. You will be introduced to why and how styles have changed, trends have been formulated through key historical events and figures.

Through this module, you will learn to be independent, to carry out individual study through empirical research and to formulate ideas and articulate the subject through a marketing portfolio and essay writing.

More information

FA4002 -

Fashion Illustration & Trend Research (Core,40 Credits)

In this Fashion Illustration & Trend Research module you will learn essential intellectual, creative and technical skills to prepare you for working in the fashion industry. You will be introduced to the fundamentals of Trend Forecasting in the Fashion industry, a highly creative and inspirational field grounded in the practicalities of the business by a team of experienced, specialist tutors. Through fashion research and the exploration of trend and market analysis, you will explore your own creative concepts in order to produce a directional Fashion Forecasting package communicated through illustrative, photographic and graphic practices. Through observation and practical exercises, you will learn fashion- related visual communication skills by exploring different types of hand-rendered and digital drawing, for a range of purposes using a variety of media techniques and experimentation.

To prepare you for the rigours of Higher Education study, you will engage in a series tasks in preparation to guide your own learning, evaluate your own progress, and build your confidence and capabilities, independently and as a part of a team. You will take part in the following projects and activities:

Induction project.

This project initially introduces you to the content and structure of the Fashion Design & Marketing programme and the learning environment and processes of the School and University. This short period of ‘orientation’ then develops into a (non-assessed) ‘ice- breaker’ group project where, working to a creative ‘theme’, you learn to work collegiately in a team, to collectively discuss your ideas and take the negotiate outcome into a final product. This part of the module will require you to find a suitable learning environment to enable you to work in a small group, (Both VLE & Studio)

Fashion Illustration & Trend

The second project revolves around understanding how the Trend Forecasting industry underpins fashion design and market research. You will be encouraged to develop your skills in concept generation by creatively interpreting market intelligence to produce your own directional trend package. You will explore the formal elements of design (colour, texture, pattern, shape, detail, etc.) and learn skills in photography, drawing and illustration, trend research, research and design development, creative writing and graphic presentation.

More information

FA4003 -

Fashion Practice and Promotion (Core,60 Credits)

Fashion Design Practice and Promotion is a yearlong 60 credit module that introduces you to the professional standards of contemporary fashion design practice.

In your creative environments (studio and VLE) you will learn practical skills and theories that will give you the abilities, techniques and skills to create 2D sketchbooks, 3D fashion product and a promotional product (e.g. brand look book, fashion magazine, fashion film). You will learn how fashion is communicated from concept to final product through fashion research and design development and developing your practical and technical skills in; drawing, pattern cutting, fitting, toile development and sewing construction.

You will be introduced to the essential practical skills in a technical programme delivered in our specialist workshops (studio and VLE) to learn appropriate health and safety regulations and procedures. You will learn elementary methodologies and processes in pattern cutting and through demonstrations, garment construction and sewing techniques to manufacture a basic block. As you progress to a creative garment project, you will evidence your independent judgement in your ability to generate and explore ideas through experimental pattern cutting techniques for fashion outcomes. You will also be introduced to a range of fabrications and also given guidance on how to handle and manage cloth.

You will work to promote your fashion product outcomes in a creative way. To enable you to undertake this promotional aspect of the module, you will learn how to use Digital SLR cameras to produce contemporary fashion photography and/or film. You will also learn digital image editing and creative publishing techniques to underpin your knowledge and understanding of visual literacy skills. You will learn how brands use imagery, typography and photography to convey their company brand values and products, and you will be able to apply this knowledge to begin to develop your own aesthetics and design awareness in your promotional work.

Through staff support and guidance in the module, you will learn how to work both independently and collaboratively, be able to identify and redefine problems, and to focus on solutions that are both relevant and creative.

More information

YB5001 -

Academic Language Skills for Design (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

Year two

FA5002 -

Fashion: Concept to Product (Second Year) (Core,40 Credits)

Fashion; Concept to Product is a 40 credit module that offers you the opportunity to further develop your professional and creative skills and techniques in preparation for your Industrial Placement year. Building on your prior learning from your Level 4 modules, you will be supported to explore contemporary and historical topics to inform your concepts and you will create both 2D and 3D fashion products. This module follows industry practice; from research that informs your concept, to idea development, to creating your 2D and 3D products, to understanding the visual communication in order to promote your artefact. The work completed in this module forms the content of your digital portfolio for your industrial work placement interviews.

You will be encouraged to be curious, imaginative and empathetic in developing your ideas, employing an aesthetic and intelligent approach to creating products. Learning to use a variety of media to develop your individual creative ‘handwriting’ will enable you to effectively communicate your concepts and outcomes, evidencing all the elements essential to fashion design aesthetics. You will further improve your visual literacy skills through the use of creative photography and digital imaging software as a research tool, observing, recording, and developing conceptual photographic projects and generating contemporary publications with visual narrative to promote your concepts and products.
You will be given the opportunity to work both in a VLE and in the design studios and workshops, to refine your portfolio skills and acquire more advanced technical skills in pattern cutting, moulage, garment construction, photography and promotion. By learning to work more independently, evaluating and challenging your ideas, you will develop a professional approach to study and be prepared for industrial placement.

More information

FA5016 -

Industrial Placement (Core,120 Credits)

This Industrial Placement module offers you the opportunity to complete a placement/s in the fashion industry, gaining experience in one or more placements. This opportunity affords you a broad insight into how industry operates, its differing market levels and consumer profiles. Being part of a team in a Fashion Company means a greater understanding of design processes; product development and range planning, price points, production processes and lead times. Through your industrial work experience, you potentially gain an understanding of the importance of comparative product analysis; brand image, packaging and labelling, traditional/digital retail, marketing and promotion. By undertaking placement(s), you develop a greater awareness of fashion, contemporary culture and trends, and to be able to advance your visual and verbal communication skills. The experience of applying your academic studies in a real work environment will help you to develop a confident and professional attitude and to make informed decisions about your future fashion career. In the Industrial Placement module you will keep a digital diary of your learning and professional experience; documenting your new skills and knowledge acquired from your Placement(s).

During this 12-month period you are expected to complete a minimum requirement in industry. The weeks can run consecutively or as a series of individual placements throughout the year. If you are unable to complete or secure an industrial work placement an alternative industry-focused placement brief will be set.

More information

FA5022 -

Consumer Behaviour and Fashion Trends (Core,20 Credits)

You will develop a critical understanding of the key social, political, theoretical and practical work-based considerations relating to contemporary fashion design and the broader fashion industry to support your development as a responsible creative in a challenging professional environment.

You will gain important tools to join the fashion or broader creative industry with a clear vision of the processes involved in undertaking a student internship or study abroad. Lectures and seminars in consumer behaviour and the fashion industry will enhance your cultural awareness in relation to fashion design and marketing and related critical theory.

More information

YB5001 -

Academic Language Skills for Design (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

Year three

FA5006 -

Fashion Futures (Core,40 Credits)

Fashion Futures is a 40 credit module in which you will use the skills you acquired during your Industrial Placement year to investigate the more challenging aspects of fashion product and promotion concepts; researching and analysing consumer trends that will affect design direction and future markets. You will apply this knowledge to your research, developing your ideas and employing an aesthetic and intellectual approach to creating and promoting contemporary fashion design solutions. In your studio-based practice you will learn advanced technical skills to enable you to produce professional 2D and 3D fashion design product solutions underpinned by cultural and ethical awareness, and creative versus commercial viability.

You will work to advance your technical skills in pattern cutting, moulage, garment construction, illustration, styling photography typography and graphic layout. In this module you will be able to focus on areas of design such as menswear, womenswear, sportswear, lingerie, or trend publications to create innovative, contemporary fashion garments or products. You may have the opportunity to work on live projects with industry, both as part of a team and individually, gaining experience of managing research, design development and promotional briefs with a professional and confident approach to presentation. Your ability to interpret contemporary media will play an important role in the promotion of your product. This learning will be take place in the studios, workshops and VLE environments.

This Fashion Futures module is designed to give you the knowledge and understanding to support decision-making with regards to your individual direction of study in Level 6.

More information

FA5016 -

Industrial Placement (Core,120 Credits)

This Industrial Placement module offers you the opportunity to complete a placement/s in the fashion industry, gaining experience in one or more placements. This opportunity affords you a broad insight into how industry operates, its differing market levels and consumer profiles. Being part of a team in a Fashion Company means a greater understanding of design processes; product development and range planning, price points, production processes and lead times. Through your industrial work experience, you potentially gain an understanding of the importance of comparative product analysis; brand image, packaging and labelling, traditional/digital retail, marketing and promotion. By undertaking placement(s), you develop a greater awareness of fashion, contemporary culture and trends, and to be able to advance your visual and verbal communication skills. The experience of applying your academic studies in a real work environment will help you to develop a confident and professional attitude and to make informed decisions about your future fashion career. In the Industrial Placement module you will keep a digital diary of your learning and professional experience; documenting your new skills and knowledge acquired from your Placement(s).

During this 12-month period you are expected to complete a minimum requirement in industry. The weeks can run consecutively or as a series of individual placements throughout the year. If you are unable to complete or secure an industrial work placement an alternative industry-focused placement brief will be set.

More information

MK9518 -

Market Research Methods and Enterprise (Core,20 Credits)

This module is designed to provide fashion students with an introduction to marketing research and how research results can be used to develop strategies and inform fashion enterprise.

The module will cover the following themes:

• Purpose and role of marketing research in the fashion industry: understanding the importance of marketing research as an instrument to better understand customer’s needs and wants, and specifically how fashion industries use marketing research to inform their marketing strategies (price, products, distribution, promotion etc)

• Use of primary and secondary data: introduction to the different types of data (qualitative/quantitative), their advantages and disadvantages and how they can be collected and analysed by fashion businesses.

• Reporting and use of research findings: understanding how research findings can be reported and interpreted and how they can be used to develop a fashion marketing strategy.

• Environmental analysis: understanding the importance of environmental analysis, including an investigation of a range of tools and approaches that can be used to understand the micro-and macro- environment as well as the competitive environment of a business.

• Organisational structure and risks: Explain the main forms of organisation/business structure, their main advantages/ disadvantages and how to assess and manage the associated business risks.

• Create a structured business report: explain the role and use of business reports in enterprise and introduce the basics of developing a business report that brings together research findings and environmental analysis to propose a marketing plan for a fashion business.

More information

YB5001 -

Academic Language Skills for Design (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

Year four

FA6001 -

Final Major Project Research Report (Core,20 Credits)

Final Major Project Research Report is an enquiry-based theoretical module, which supports and informs the development of your professional practical Final Major Project (FMP). The learning and teaching strategy for this module helps you to identify and frame an appropriate discussion question, and to independently source and critically engage with sophisticated research materials, theories and debates appropriate to exploring your chosen topic.

The subject matter for this module is dependent upon your specialism for your FMP, but staff with years of research expertise will support you to define and plan your research, reflect on the findings and, through the academic writing of the report, project directional conclusions that support and enhance the development of your practical project work.

The skills covered will include:
? Writing and justifying your FMP proposal; defining your project objectives.
? Planning a schedule of research through primary and secondary sources.
? Carrying out primary research.
? Critically appraising your source materials and findings.
? Undertaking a piece of academic writing and academic conventions of writing (e.g. referencing, presenting an argument, plagiarism).

You will build on your learning in this module to enable you to undertake the Marketing Plan (a component of FA6003 Final Major Project Realisation) in semester 2. Together, these two documents demonstrate your ability to plan, organise and manage effective research in order to produce a fashion marketing strategy which launches your FMP product/service into a real-world fashion scenario.

More information

FA6002 -

Final Major Project: Exploration (Core,40 Credits)

Final Major Project: EXPLORATION provides a framework for exploring a range of approaches to design for future or specialist markets. During this module you will define a fashion concept and undertake a body of research underpinning your major project proposal, allowing you the opportunity to explore and develop creative design practice. This body of research will enable you to make and illustrate your ideas through garments/collections, products, publications and aims to promote these through cutting-edge graphics and photography in Semester 2. You will deploy techniques of enquiry, analysis and synthesis aiming to build relationships between ideas and challenge orthodox approaches through creative enquiry. You are encouraged to seek industrial collaboration/sponsorship if this is desirable and appropriate.

Advanced skills are taught to support the individual nature of your concept proposal, for example; advanced pattern cutting, technical garment construction and contour. Development of your intermediate skills in the area of creative textiles will expand your knowledge base and level of critical enquiry. This is supported through workshops enabling you to experiment in specialist areas such as; silk-screen and digital print, surface design, photography for print, embellishment and knit. The options are available with a team of dedicated technicians and academic staff.

Fashion design and trends are observed from a wide range of sources developing aesthetic awareness and the understanding of your practice within a cultural and commercial context. You will be encouraged to work autonomously and think independently in the observation, generation and development of ideas. The module will encourage all aspects of visual research skills taking a distinctive and experimental approach demonstrated through drawing, design development, sampling and prototypes.
This work will culminate in a professional Portfolio outcome.

More information

FA6003 -

Final Major Project: Realisation (Core,60 Credits)

Final Major Project: REALISATION enables you to consolidate and extend your intellectual and creative skills through a self-directed final major project. Applying research generated in your Semester 1 modules, you will design, make and promote your concept through garments, collections, products and publications. Your skills will be applied to promoting your concept using a wide range of visual media from print to photography and film. This work will be underpinned by an understanding of your practice within a cultural and commercial context, enhanced with specialist practical skills and evidenced through the creation of your individual design portfolio. This Final Major Project enables the synthesis of acquired knowledge, skills and expertise into a body of work encouraging you to relate your personal practice to contemporary society, culture and commerce. This comprehensive body of work will culminate in a final presentation..

Using your creative, contextual and market research generated in Semester 1, you will produce a Marketing Plan which justifies, documents and evaluates the work of your Final Major Project. This report offers an objective account of the design process, a validation of the proposed design solution and an understanding of the fashion marketing planning process applied to a real fashion-marketing scenario.

The specialist skills selected in Semester 1 will continue to support the individual nature of your concept proposal, giving you the opportunity to further develop your ideas and proficiencies towards your FMP outcomes.

You will create a professional portfolio of design, illustration, photography, graphic promotion and brand development. Guidance is provided in building a personal portfolio through independent research and analysis of contemporary fashion design development to specific product area, illustration and media techniques and style. Industry-facing collaborations, competitions and Final Major Project work are compiled with the aim of presenting you as a creative designer who is able to visually communicate concepts and final designs to a highly professional standard.

More information

YB5001 -

Academic Language Skills for Design (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

To start your application, simply select the month you would like to start your course.

Fashion Design and Marketing BA (Hons)

Home or EU applicants please apply through UCAS

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International applicants please apply using the links below

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2022

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Any Questions?

Our admissions team will be happy to help. They can be contacted on 0191 406 0901.

Contact Details for Applicants:

bc.applicantservices@northumbria.ac.uk

All information on this course page is accurate at the time of viewing.

Our Campus based courses starting in 2022 and 2023 will be delivered on-campus with supporting online learning content. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to adjust the delivery of our education accordingly to ensure the health and safety of our students and staff.

On-campus contact time is subject to increase or decrease in line with any additional restrictions, which may be imposed by the Government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors. This could potentially mean increased or fully online delivery, should such restrictions on in-person contact time be required.

 

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