Emmanuel Arendarczyk

I have always been curious about the internet and digital tools in general, I realised early-on that it could bring people together and many businesses could strive out of it. I now have 15+ years experience in digital marketing. I started working for Google in Dublin where I learned how to work efficiently across large and diverse organisations where all cultures can contribute to something bigger. I then joined an independent media agency, Artefact, where I had a rapid ascension, gaining in-depth and hands-on knowledge in SEO, paid media, UX and CRM as an Account Manager. I then oversaw Artefact’s global clients’ digital marketing strategies for brands such as Tefal, Estee Lauder Co. and Hertz and eventually leading the agency as their MD for the UK and French markets.

What are you doing now?

I am now the founder of Zesta, a consultancy designed to empower businesses and give them the opportunity to take back control of their marketing. Behind this claim, what we offer is the ability to manage most of your marketing activities in-house through strategic and tactical advice, support in designing your ecosystem of partners when needed (including agencies), training and coaching for specific expertise (lead acquisition, CRM, data...), support with hiring experts permanently or as freelancers. We basically help you increase the pace of your digital transformation with the most cost-effective and resilient business model. As part of Zesta, I advise agencies, advertisers and startups.

What was it about Northumbria that made you decide to study here?

Northumbria was one of the universities I could go to as part of the European Erasmus student exchange programme. I saw that Northumbria had a really good teaching in economics and I happened to be following the Newcastle United team on TV!

What was it like studying at Northumbria?

I really loved the mixture of lectures, workshops and in-depth works in essays. I guess I liked the combination of individual and team work. I found the library absolutely stunning and a great place to work.

How connected was your course with industry?

Digital marketing was not exactly as prevalent as it is today. The only really famous business by then was Google and we were only starting understanding how big it will become.

What was the best thing about your course?

The learning was excellent and the teachers were very helpful.

How did studying at Northumbria help you achieve your career goals/ give your career an edge?

I found the teaching very relevant to real-life business examples.

Which skills/knowledge did you learn on your course that you use most now throughout your career?

Econometrics - being able to calculate risks and forecast revenues are simply mandatory for someone who wants to lead or launch a business.

What did you enjoy most about your time at Northumbria University?

I pretty much enjoyed everything: the teaching, team work, meeting other students, the amazing sport offering and obviously the night life!

What advice would you give somebody who is considering studying at Northumbria?

Just come and join the community. The University and city will teach you all you need to strive in your business and personal life.

How would you describe your time at Northumbria in three words?

Inspiring, fun, comprehensive

For more information about me visit:

• LinkedIn Profile